Goodbye gut feel!

Today we launch

Scotland’s Innovation Survey

Food & Drink 2018 report

Scotlands Innovation Report.PNG

Aimed at food & drink suppliers as well as retailers, who want to understand Scottish consumers better – what drives their shopping and consuming behaviour. Not only what they do, but why they do it.


What drives us? We want to see SMEs basing their NPD and innovation on customer insight and evidence, rather than gut feel.

Report example.PNG
  1. Based on a survey of 1,031 Scottish shoppers, the 31-page report contains over 40 tables and infographics

  2. Finds out what motivates consumers in Scotland when they buy F&D products

  3. Looks in more detail at the areas of Health, Premium and Convenience

  4. Analysed by category and retailer

  5. Analysed by customer demographic and shopping mission (Main shop vs Top-up)