Today we launch
Scotland’s Innovation Survey
Food & Drink 2018 report
Aimed at food & drink suppliers as well as retailers, who want to understand Scottish consumers better – what drives their shopping and consuming behaviour. Not only what they do, but why they do it.
What drives us? We want to see SMEs basing their NPD and innovation on customer insight and evidence, rather than gut feel.
Based on a survey of 1,031 Scottish shoppers, the 31-page report contains over 40 tables and infographics
Finds out what motivates consumers in Scotland when they buy F&D products
Looks in more detail at the areas of Health, Premium and Convenience
Analysed by category and retailer
Analysed by customer demographic and shopping mission (Main shop vs Top-up)