Our aim is to fill the Insight Gap that we see across various sectors, where businesses focus too much on transactional insight. Or use no insight at all.

Making customer feedback a key part of measuring day-to-day performance, and of the NPD process, should be accessible to businesses of all sizes.


What is the insight gap? Two things…

  1. Traditionally, getting real customer feedback can take months and the cost can be prohibitive. With more companies than ever now working in an agile way, the old approach just isn’t fit for purpose.

  2. Specifically for Food & Drink, manufacturers can buy shopping behaviour data, but that only tells them WHAT shoppers do.

    To truly get it right for customers, they need to know WHY they do it.

So what?


Without true insight, companies tend to rely on experience and gut feel when they make assumptions about their customers’ needs.

Which leads to making wrong decisions during NPD….

Do something different


We help our clients take a lean agile approach using insight to identify and focus only on the features that add value to their customers and to their business.

To not waste time, effort and money developing products or services that aren’t needed.

Bring insight into innovation, to give you the confidence that customers have validated your new product


Initial Team Workshop

  • Identify your Value Proposition Why should customers buy it, instead of something else?

  • Plan the insight phase, including key objectives



  • Online survey to a minimum of 1,000 respondents

  • Reaching your target market 100%

  • Asking the right questions

  • Optional: Individual in-depth B2B interviews


Debrief Workshop

  • Interactive debrief workshop with the team

  • Present the results and analysis, and identify key next steps

Our services


NPD Insight Support

Bring insight into your Innovation process

Validate your new ideas, concepts and features with real customers.

  • Full-team workshops to challenge and strengthen your ideas

  • Online surveys to 100 - 1,000+ targeted consumers

  • Delivered within 10 days to support agile NPD


Commissioned Surveys

Bespoke commissioned survey

Answer the burning questions within your business:

  • Brand review

  • Know your customer

  • Competitor review

  • Retailer insight


Previous Reports & Data

Your bespoke view of an existing report

Cut a previous report to benchmark your brand against the wider market - from a single graph to a 30-page pack. Reports include:

  • UK Beer & Cider Innovation Report 2019 (June)

  • UK Personal Finance Innovation Report 2019 (August)

  • UK Christmas Alcohol Report 2018 (December)

  • Scotland Food & Drink Report 2018 (September)