Sharing best practice in market data & consumer insight
TRKR Webinars
60-minute sessions exploring key hot topics…
Featuring guest speakers and presenting key category insights, and free to attend
(Click on the relevant image below to see more detail for each webinar)
TRKR | NIQ
UK Craft Beer Report, Q1 2025
Thursday 3rd April, 2025, 9:30 to 10:30
TRKR and Nielsen IQ are joining forces to deliver the definitive craft beer category report, combining the latest market data and shopper insight
Discover the key trends and shopper insights in UK Craft Beer
Market Data (EPOS & Panel) provided by Nielsen IQ
Is the category in growth, decline or treading water?
Brand performance
On Trade data provided by CGA
Shopper profiles, attitudes and motivations insight provided by TRKR
Shopper demographics and segment profiles
Why shoppers buy certain brands (and why they don’t)
Craft vs Independent…do shoppers care?
No/Low
Speakers:
Phillip Montgomery, CGA Director of Client Services
With guest industry panellists to discuss the key findings, including
Shoppers behaviour - how suppliers & retailers can adapt
15th May 2025 - 9.30 to 10.30am
Online webinar
Outcomes for those attending:
Understand the latest trends in shopper behaviour
Learn how different categories are adapting
See category examples from within retail and out of home
Identify this means for suppliers and retailers
Speakers:
Mark Thomson, Director, TRKR
Lesley Ann Gray, Strategic Insight Director, Kantar
Guest speakers
Lesley Ann Gray, Strategic Insight Manager, Kantar
Lesley Ann Gray joined Kantar Worldpanel in 2018 as its Strategic lead for Scotland. With over 30 years’ experience in the Scottish food and drink industry she works across Scotland’s Food and Drink sector, collaborating with companies and brands of all sizes, in addition to retailers, the public sector and academics. She helps them to understand and decode shopper behaviour in order to grow.
Previous webinars
Each event is recorded and available on request…
