Sharing best practice in market data & consumer insight
TRKR Webinars
60-minute sessions exploring key hot topics…
Featuring guest speakers and presenting key category insights, and free to attend
Our next webinar…30th May
Maximising market data & insight to drive commercial success, with NIQ
Combining the experience and expertise from a 3 different viewpoints - a global market data provider (NIQ), leading snacking manufacturer and TRKR’s Insight team
Hosted by:
Mark Thomson, TRKR Insights Director
featuring industry guests:
Rachel Havers: Manager of NIQ’s Small & Medium Business team
Nikki Spiers: Head of Grocery, Taylors Snacks
WEBINAR (free to attend)
Thursday 30th May - 9.30am to 10.30am
Key topics
Increasingly over the past few years we have worked with clients who either:
Aren’t getting full value from the market data they invest in, and/or
Don’t use market data for a variety of reasons, including a lack of expertise
This webinar – Maximising Market data and Insight to drive Commercial Success - will bring together the views of market data providers, food and drink manufacturers and TRKR – with our expertise in creating Retailer trade arguments from that market data.
Together we’ll explain, with real examples, what companies can do to address these challenges
Guest speakers
Rachel Havers, Manager of NIQ’s Small & Medium Business team
Rachel has been working at NielsenIQ since 2019, starting in the commercial team working with larger clients, then building out the sales enablement processes and best practices before moving into the newly formed Small & Medium Business Team to again focus on the development of all areas of client care.
Rachel took over as interim manager of the Small & Medium Business Team in 2023 and proved to be the perfect fit for the job. Her hard work and commitment to her team and clients secured her the role permanently in January 2024.
'I absolutely love working with our Small & Medium clients here at NielsenIQ. Our team is fast-paced and the there is always something exciting going on! Seeing that our data can make an impact on challenger brands succeeding makes every day rewarding.'
Nikki Spiers, Head of Grocery, Taylors Snacks
Nikki started her career at Unilever as part of their Future Leaders Programme and since then has worked across a variety of SMEs (e.g. Urban Fresh Foods) and Start-ups (e.g. BEPPS Snacks).
Nikki has worked for Snacking brands since 2018 and her main experience has been within Grocery & Discounter channels. Currently Head of Retail at Taylors Snacks – the third largest premium crisp brand in Scotland – managing both Branded and Private Label business.
She lives and breathes retail & is incredibly passionate about this dynamic industry we operate in.
Previous webinars
Each event is recorded and available on request…
