Supporting the World’s leading meat snacking brand to identify & prioritise new sales opportunities
To identify and priorities suitable adjacent categories for Peperami to grow incremental sales, beyond the core range
Objective
Opportunity: IDI brought several different departments within the Peperami team together, to create a range of potential initial product ideas. Using TRKR’s innovation tools and techniques, Peperami filtered their initial ideas to develop 3 proposition concepts. The commercial opportunity of each was sized using key market data
Validation: In-depth insight, and direct feedback on the 3 new concepts, from 1,000 UK category shoppers
Approach
The concept feedback enabled the team at Peperami to identify and prioritise their lead proposition concept, with specific insight on preferred format, flavour and price. This product is now being developed with a potential launch in 2023.
IDI also enabled the team to ditch several ideas at the concept stage, rather than develop and launch new products that were likely to fail
Outcome
Online workshop