Our INSIGHT-DRIVEN INNOVATION process for NPD, combined with the power of Kantar data and analysis
Testing early-stage concepts with real shoppers on the Kantar panel
Combined with valuable category behaviour and trends
IDI Kantar
Lean Agile methodology - reducing the waste in NPD
Direct feedback on NPD concepts, cross-referenced with shopper behaviour, motivations and attitudes, to create a profile of shoppers most (and least) likely to buy your products
Contact us…
To discuss costs and project timelines, but most importantly, how to bring lean agile methodology to your NPD process
