Put Insight at the heart of every decision

Whether it’s growing or protecting your existing product range or trying to win new listings, our team will help you make informed decisions at every stage

“Informed decisions are super important to us. Last week, an account manager who brought in a product I had never heard of - they thought it would be great but couldn’t tell me why. Suppliers need to bring evidence and not just their own opinion.”

Tesco buyer, 2023

Protect and grow your presence in store

Know your category and your consumers

Market data support - creating sales stories for retail buyer meetings

Essentially, we’ll be your outsourced Insight team. Ideal for suppliers who need to access and make better use of category data, but don’t have the in-house resource or experience to maximise their investment

  • Using the appropriate blend of data sources to answer the right questions

  • Sourcing additional category data that may be required, including liaising with data suppliers on your behalf - Kantar, Nielsen (NIQ) or Circana (formerly IRI)

  • Analysing and reporting on the key trends

  • Identifying commercial opportunities to either protect or grow sales

  • Presenting to retail buyers if required alongside the commercial/sales team

Bespoke consumer insight to truly understand a category: who buys what, why, and whatever else you need to know.

Most Food & Drink suppliers use market data to track performance, but have no understanding of WHY shoppers choose them in the first place. In our experience, many don’t have a strong understanding of who their core consumers are.

With core ranges coming under more pressure, suppliers need to convince retail buyers why they should retain their space on shelf.

We don’t just ask the questions on your behalf. We understand what your team needs to make key commercial decisions and to impress retail buyers. From brand awareness, to why shoppers buy you versus your rivals, we gather robust insight on your behalf and analyse it using our skills and expertise.

  • Why do shoppers buy your category?

    What are their their attitudes and perceptions?

    What impact has the Cost of Living had on their behaviour?

  • Why do shoppers choose your brand?

    What other brands do they buy?

    What are some of the barriers to buying you?

    How aware are shoppers of your brand?

  • Identifying who your shopper is

    ….and those who don’t buy you

    With a detailed demographic breakdown: from age and income, to gender and household makeup

  • Tracking key metrics including:

    • Brand Awareness

    • Purchase intent

    • Perceptions

    • Associations

    • Shopper profiles

    For you and your key rivals

  • If you’re about to launch a new range and your team is undecided on which route to take, one of the best ways to cut through the debate is to test it with those who matter most….your category shoppers.

    This can include:

    • New pack designs

    • New ideas

    If you’re also investing in above-the-line advertising, we can help you understand recall from shoppers of your category and those who buy you. This is often done pre and post campaign

  • Whether you have a handful of questions you want to gather insight on, or you want a deeper dive into your existing (or a new) category. We can help you with either. We’ll also help you craft the right questions to gather the best (unbiased) insight.

“You helped us move from being product-led to consumer-led. By understanding the RTD category we were then able to identify opportunities to grow our range.”

Joanne Motion, UK Off-trade Marketing & Innovation lead, Ian Macleod Distillers

“Working with TRKR has had a seismic impact on how we invest our money to support the brand.”

Matthew Moyes, Marketing Controller, Empire Bespoke Foods

Increasing your chances of successful NPD

Evidence-based product development

Insight-driven Innovation (IDI)

“It’s easy to create excitement about a potential new launch internally in the office, but we wanted to identify what exactly it was that consumers were looking for in a healthy snack.”

James Taylor, Managing Director, Taylors Snacks

IDI is a Lean Agile-based innovation process for food & drink manufacturers

  • Using market data and shopper insights to develop new ideas, through a series of step-by-step workshop tools

  • For suppliers who want to strengthen their existing proposition, or New Product Development

  • Testing early-stage concepts with 1,000 real shoppers in the category, NOT mocked-up designs. True proposition concepts with key features aimed at the true unfulfilled needs of consumers

  • Direct feedback on concepts, cross-referenced with shopper behaviour, motivations and attitudes, to create a profile of shoppers most (and least) likely to buy your products

  • Actionable insights to fine-tune your concepts, and evidence to show to Retail Buyers