We’re now a
NielsenIQ Connected Partner
“We are delighted to welcome TRKR as connected partners. Their expert understanding of retailer pitches and consumer panels, combined with our data and insights, will be invaluable in helping our challenger brand clients secure and expand their listings, and grow their overall business.”
Rachel Havers – UK Small & medium Business Team Manager
Background
As an independent agency, TRKR work with NielsenIQ, Kantar, Circana and Dunnhumby data for our clients
We advise our clients on what data they need, usually a combination, and source it for them, or negotiate on their behalf
More importantly, TRKR empowers clients to unlock the full potential of combining their PANEL & EPOS data, analysing it and creating valuable reports/insights for both internal use and presentations to retail buyers
A key part of our success is our dynamic collaboration with data providers. NielsenIQ has witnessed the incredible value TRKR brings to their clients, recognising that our expertise makes their data even more impactful for brands that may lack the time and in-house expertise to manage and build retailer pitches
As a result, NielsenIQ invited TRKR to become a Connected Partner, making us one of only two consultancies in the UK to receive this distinction
“Without market data or shopper insight you’re just another supplier with an opinion”
Retail Buyer 2024
As an NielsenIQ Connected Partner, we help FMCG suppliers win and protect shelf space by using a combination of 3 data sources
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Managing our clients EPOS data to create compelling trade arguments for both their core range and new launches, to win and protect shelf space
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Utilising panel data to understand the underlying drivers of category and brand trends. For retail buyers, this includes quantifying the incremental sales contribution of brands and Private Label to category performance
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Truly understanding WHO and WHY shoppers buy and don’t buy certain brands and sectors. This includes innovative integration of market data with unique shopper insights and NPD testing, which has unlocked new opportunities for brands
As a NielsenIQ Connected Partner, TRKR can collaborate even more closely with the NielsenIQ team, adding a new layer of commercial expertise to their EPOS and Panel data.
With many years of working with Panel data (Director Mark Thomson headed up the Scotland and Ireland Kantar teams), TRKR are market leaders on combining EPOS with Panel data to create compelling Retail Buyer pitches for suppliers
