Driving commercial success through market data & insight
- NIQ Training Programme -
NIQ, the World's largest database of consumer buying behaviour.
Programme delivered by TRKR
A series of 4 interactive 1/2 day workshops
£349 per workshop per individual delegate (max 5 per company)
Tap into TRKR’s unique knowhow to drive commercial success through a combination of Panel, EPOS and bespoke shopper insight
Delivered online, with interactive breakouts
Up to 5 delegates per company
Including 1 hour of 121 follow-up support per workshop
Each workshop will feature real, current NIQ category data, and demonstrate how to get the most out of it
For…
SME sales teams that use market data but don’t have a dedicated Insights resource
Insight specialists looking for new approaches to using data and insight
Important…no untested theory involved. All programme content is derived from real projects that NIQ and TRKR have worked on to win or save shelf-space with clients
Workshop detail
Workshop 1: Maximise the value of your core range, using market data and bespoke shopper insight
Tapping into real life commercial wins, sharing our expertise and client experiences to help your business make better decisions and create valuable retailer opportunities
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Thursday 26th Sept 2024
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What matters to Retail Buyers
Using market data and insight to:
Get into more stores
Win more space in stores
Create retailer opportunities
Grow shopper numbers
Key skills
Workshop 2: Defend your existing shelf space and counter the threat of de-list
Learn from recent commercial saves, tap into our expertise and client experiences to help your business protect and grow Retailer relationships
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Thursday 10th Oct 2024
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What matters to Retail Buyers
Using market data and insight to:
Evidence the importance of your brand
Create doubt for the Buyer - encourage a rethink
Provide the Buyer with valuable new perspectives
Key skills
Workshop 3: Launch consumer-led NPD…insight-driven innovation
Follow an established innovation process, based on the foundations of strong data analysis, category insight and real shopper feedback on early-stage concepts
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Thursday 24th Oct 2024
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What matters to Retail Buyers
Using market data and insight to:
Confirm the commercial opportunity
Validate and fine-tune your concepts
Identify the target audience (and who’ll not buy it)
Key skills
Workshop 4: Secure Private Label tenders using data and insight to become a Category Captain to Retail Buyers
Tapping into real life private label wins, sharing our expertise and experiences to exceed the expectations of Retail Buyers, and be category captains
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Thursday 7th Nov 2024
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What matters to Retail Buyers
Using market data and insight to:
Showcase your category knowledge
Add value to the original brief, exceed expectations
Identify the size of the prize
Key skills
£349 + vat per individual delegate per workshop
Up to 5 delegates per company
Online
Interactive exercises
Secure break out rooms
Personalised and confidential white-board
9:30 to 12:45 (including break)
Additionally…..
Each participating company will also receive a 1/2 day of follow-up support from the TRKR team, working with you to either:
Identify your data and insight needs;
Create a data agency brief;
Create a compelling Buyer story from your data; or
Review and fine-tune a pitch document
Book your workshop
£349 per delegate
Complete the form below to reserve your individual workshop place
Additional delegates from your company can be added later
Participation will be confirmed on receipt of payment