Put Insight at the heart of every decision

Make it stand out

Insight-driven Innovation

Putting Insight at the heart of innovation…making market data, bespoke insight and robust customer feedback central to the innovation process

Market data Management

Essentially, your outsourced Insight dept. For suppliers who need to access category data, but don’t have the necessary resource to maximise the use of this investment.

  • Planning the right blend of EPOS, Panel and bespoke insight to meet your needs

  • Negotiating the best deal with data providers on your behalf

  • Analysing the data

  • Providing you and your Board with top level reports, and supporting your retail buyer meetings

Category Snapshot (bespoke insight)

For companies who need a quick view of their category, or a new category they’re looking to move into.

Also a great way to test new creative or flavour ideas, to measure the effectiveness of recent marketing or to get an up-to-date feel for brand perception.

Category Deep-Dive (bespoke insight)

An in-depth survey to your category shoppers, to provide a 30 page report.

Most Food & Drink suppliers use market data to track performance, but have no understanding of WHY shoppers choose them in the first place. In our experience, many don’t have a strong understanding of who their consumers are.

With core ranges coming under more pressure, suppliers need to convince retail buyers why they should retain their space on shelf.

We don’t just ask the questions on you behalf. We understand what your team needs to make key commercial decision and to impress retail buyers. From brand awareness, to why shoppers buy you versus your rivals, we gather robust insight on your behalf and analyse it using our skills and expertise.

TRKR IDI

Our signature service.

A unique innovation process for food & drink NPD, based on the key principles of lean agile methodology

6-week project, developing and validating your NPD with real consumers, and bringing your NPD, Marketing and commercial teams together.